Independent Paid Media Strategist for Events, Hospitality & Brands
Meta-first campaign strategy and execution focused on measurable growth, stronger conversion performance, and real revenue—not vanity metrics.
& Teams Trained
Revenue Supported
Strategy & Execution
& Promoters Supported
Over the last 8+ years, I've helped train marketers, support brands, and shape paid media strategy across live events, music, hospitality, and ticketing—working with everyone from independent venues to major platforms and nationally recognized brands.
Trusted by Industry Leaders
Curated partnerships across live events, music, hospitality, and growth-focused brands.
+ 100 more venues, promoters, festivals, and brands supported
Conversion-Focused
Paid Media
Choose the engagement model that fits your needs—from strategic guidance to full-service execution.
Paid Media Strategy & Audits
Campaign audits, growth planning, budget allocation, retargeting logic, and platform strategy for brands that need senior-level guidance without handing over full execution.
Paid Media Management
Hands-on campaign setup, optimization, reporting, and performance management—primarily on Meta, with TikTok and Google/YouTube used selectively when they improve the outcome.
White-Label Paid Media Support
Backend paid media execution for creative agencies and teams that need senior ad buying support without hiring in-house.
Platform Expertise
Primary Platform Focus
Selective Additional Support
Who I Work Best With
Event promoters and venues
Artists, labels, and music-adjacent brands
Restaurants, hospitality groups, and nightlife concepts
Creative agencies needing backend paid media support
Growth-focused brands that need senior strategy, not generic media buying
Why Brands Hire Me
Instead of a Generic Media Buyer
8+ years building, teaching, and executing paid media systems across events, music, hospitality, and ticketing.
Head of Customer Success
ToneDen
Led customer success while helping build the paid media education systems used by event marketers, venues, promoters, and music brands.
Eventbrite Ecosystem Strategy & Education
Eventbrite
Helped lead education, onboarding, and strategic guidance across the Eventbrite/ToneDen ecosystem, supporting adoption of paid media tools and marketing systems at scale.
Founder, Octave28 Media
Independent Paid Media Consultancy
Independent paid media strategist specializing in Meta-first conversion-focused campaign strategy for events, hospitality, and growth-focused brands.
Real Differentiators,
Not Generic Benefits
What actually sets this practice apart from hiring a typical media buyer or agency.
Built and taught paid media systems used worldwide across live events and music
Trained 1,000+ marketers, promoters, and operators on conversion-focused paid media
Actual experience creating strategies and executing campaigns that have sold millions of dollars in attributed revenue, gained millions of followers on social platforms, and millions of streams
Combines strategy, execution, reporting, and funnel logic—not just button pushing
Deep expertise in ticketing, event sales cycles, and hospitality offers
Strongest on Meta, with selective multi-platform deployment when justified
Comfortable partnering behind the scenes with creative agencies and lean teams
Ready to Scale Smarter?
If you're spending on ads, let's make them count.
Book a free 30-minute strategy call to discuss your campaigns, identify growth opportunities, and explore how conversion-focused paid media can drive measurable results.
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